The Science of Consequences: How They Affect Genes, Change the Brain, - Karen Pryor Clicker Training
Call us! We are open 9-5, Eastern Standard Time, Monday - Friday 1-800-47-CLICK

The Science of Consequences: How They Affect Genes, Change the Brain, and Impact Our World

by Susan M. Schneider

A unique and fascinating introduction to a science that is truly epic in scope!

This delightful book is not about clicker training and TAGteaching exactly; instead it summarizes what we do and how it works by showing the whole world the ways in which consequences drive behavior. From bugs to birds, cheetahs to children, consequences are an integral part of the nature-and-nurture system. Consequences come in quite handy for everyday life too—at home, at work, at school. Scientists have demonstrated that learning from consequences predictably activates genes and restructures the neural configuration of the brain—in humans as well as in animals.

In The Science of Consequences, Susan M. Schneider, an internationally recognized biopsychologist, draws together research lines from many scientific fields to tell the story of how something so deceptively simple can help make sense of so much.

"The principles underlying the clicker training technology are the same principles underlying learning and behavior across ALL species; Susan Schneider turns that concept into one great story. Furthermore, every fascinating fact on every fascinating page is backed up with the original scientific sources, a ten-year labor of stunning scholarship across many disciplines.

The book is an easy read; the backup is a masterpiece, displayed in a glossary, a rich and fascinating collection of notes for every chapter. There is also a huge bibliography, in case you want to justify an argument here and there for your own purposes." dp—Karen Pryor